Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Tuesday, March 1, 2011

Pretty Stickers for Pretty Girl: Halle Ford's Flying Violin

Up and coming singer/songwriter Halle Ford first began playing violin at the tender age of 4, and by the age of 8, had become the youngest student of the Louisville Symphony’s Concert Master. Those classical skills served her well when she moved west in her early 20's to Los Angeles, where she made a living as a session musician--but she always knew she wanted to break out on her own.

Halle's debut album, Pretty Girl, combines her love for mainstream music with her experience and skill on the violin, creating a catchy blend of pop, classical and traditional music. To get this sound, Halle focused on the song melodies first, and wrote pop vocal choruses around them--a process that inspired what she describes as "some really exciting violin solos." The result has been described as "a KT Tunstall-esque marriage of traditional and pop, swapping out the guitars for that all important violin and bow" (The Music Slut). Pretty Girl was officially released on February 8th, of this year, and two of the songs on the album have already been recognized in the international Song of the Year competition.

To promote the project, Halle wanted to create an image that would invoke the violin, but not necessarily classical music. Inspiration for the "Violin Butterfly" logo design came from an old T shirt she wore in college, which featured an electric guitar with eagle wings. Halle replaced the guitar with a violin, and traded out the eagle wings for more feminine butterfly wings to create her logo design. 

These Violin Butterfly stickers were originally created for press and radio promo packages, but received so much interest from fans that Halle now plans to sell them on her official music website (where you can also stream the new album).

Why CSM? "I selected Custom Sticker Makers because I needed high-quality stickers, and fast," Halle told us.  "Custom Sticker Makers had one of the best turnaround times in the market." She adds she's very satisfied with the results, and has already placed orders for more.
Like Halle Ford on Facebook:

No comments:

Post a Comment