Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Wednesday, March 23, 2011

Animated Stickers: The Ultimate Art of Kelsey Stark

Kelsey Stark is an independent animator with a vision: to stretch the limits of animation, "the ultimate art form," with films that combine different aspects of all the fine arts into one four-dimensional medium. She learned her chops at the Pratt Institute in New York, where she created her graduation film, 'LGFUAD,' which has now screened to rave reviews at festivals such as the Ottawa International Animation Festival, South by Southwest, and the Melbourne International Animation Festival.

As an independent artist, her intention is not only to promo LGFUAD, but to keep the ball rolling by delving further into animation and exploring collaborative projects. Both require her to get her name out there in a big way, and towards that end, she's chosen to work with custom stickers. 

"I really love the guerilla style marketing of stickers," she told us. "Its a great way to spread the word, because they are much more permanent than something like a flyer or a business card." Kelsey goes on to note that she created her stickers as a promotional tool for her film, to hand out at festivals. People who enjoy the designs have stuck them almost anywhere--even bathroom stalls--prompting Google searches by those intrigued by the images. 

"I must have looked at a dozen or so websites that advertised custom sticker printing," Kelsey said. "My heart was absolutely set on die-cut stickers, and no other sites I looked at even compared to the price Custom Sticker Makers offers." She also really liked that it was easy to upload artwork, that she didn't have to order in bulk amounts, and she could order multiple designs at once. 

Interested in Kelsey's ultimate art form? Check out LGFUAD on Vimeo:

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