Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Tuesday, March 8, 2011

Bikes Built Better: Folk Engineered Has a Posse

Ryan and Marie of Folk Engineered knew they were in love--with each other, and with bikes--when they took a 1500-mile bike tour zigzagging from Santa Cruz, CA to Seattle, WA. After they returned, they discovered another passion, which became the basis of their business: building handmade custom bicycles.

Folk Engineered manufactures high-quality, hand-made-in-the-USA (Newark, NJ), steel-framed bikes, custom-built to the rider’s measurements, riding style, and intended use. Since 2009, Ryan and Marie have built custom road, touring, sport touring, city commuting, mountain, track, and utility bicycles, in sizes, geometries, component configurations, and with artistic touches available no where else. 

This year, Folk Engineered is coming out with its first line of production bicycles, The Marsupial--a multi-purpose sport touring bicycle designed for the Northeast's regional habitat of "beaches, suburbs, mountains and urban jungles." At a lower cost to custom ($2300), the Marsupial was designed to give more fans access to hand-made Folk Engineered craftsmanship.

Of course, there are more people who love Ryan and Marie's custom bikes than there are customers who can afford them--so custom stickers are a natural way for fans to support the business and spread the word, even if they're still saving up. Folk Engineered stickers are free at events, and for sale via the website,, and have been known to sport them on helmets, water bottles, and yes, bikes. 

Why Custom Sticker Makers? "We chose CSM because you offer exactly what we were looking for - high quality eco-friendly outdoor stickers at reasonable prices and with low minimums - and could get them to us in time for our event," Marie told us. She added that the CSM website was informative and easy to understand, and that their stickers were everything they'd imagined. "When it’s time to order more," she said, "we will definitely choose CSM."

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