Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Friday, February 11, 2011

Street Stickers Sell It: the New York State of Mind

In 2008, Brett Stein discovered an important fact: thanks to the First Amendment of the Constitution, it's legal to sell T-shirts in the streets and parks of New York City as long as they make a political/religious statement. Stein put that knowledge together with his political views, love of street art/graffiti, skateboarding and hip-hop, and came up with New York State of Mind (NYSM)--a clever, eye-catching collection of t-shirts sold on the streets of Soho and in NYC's Union Square Park.

Since then, thousands of NYSM shirts have been sold to people from all over the world--proving, in the immortal words of Mos Def, "it's not where you're from, it's where you're at!"--but to this day, every shirt is silk screened by hand in Stein's Brooklyn studio with mad love.

Despite all the success, NYSM is still an independent business with virtually no budget for marketing/advertising, so beyond  word-of-mouth and some basic social networking, Stein's entire marketing plan has consisted of custom sticker "stick ups" on the streets of Manhattan and Brooklyn. As a consequence, he told us, it seems like almost everyone he meets in NYC is familiar with his brand/logo.

Why did Brett Stein choose Custom Sticker Makers to print those all-important NYSM stickers? "I choose to deal with CSM because I know they value me as a customer and go the extra mile to keep me happy," he told us.

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