Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Thursday, February 3, 2011

Sticking with the Workout: Words to Sweat by

When Dana founded a company called Whimsical Walney way back in 2004, her vision was to create unique children's products. Unfortunately, unintended consequences of the Consumer Product Safety Improvement Act of 2008 put the testing required to continue selling these products out of range for her start-up. But rather than give up and throw in the towel, so to speak, Dana noticed one day at the gym how many of her fellow fitness enthusiasts draped their towels over their workout equipment. Why not create a towel with a little attitude and inspiration?

Thus was was Words to Sweat by born--a line of towels designed to help people take their workouts seriously, but not themselves--appliqued with sayings like "Carpe Dumbell" and "C is for crunches, not cookies" and the ever-popular, "10 more reps and the cupcake is history." The brand launched in November 2009 with about 15 gym towels; in 2010, reusable snack bags and key chains were added to the line and in January of this year, Dana launched the World-Class Words collection of towels, which sponsors four athletes going for gold in the next Olympics. These towels feature each athlete’s own personal mantra, and sales help to support that athelete's training.

Dana likes the way her custom stickers can wind up anywhere from a water-bottle to a laptop computer. She includes one in every order as a little surprise, and often hands them out to prospective customers. She notes that stickers are both cost-effective and easy to store, and once they're placed on an object, they're usually there for good--which means she never knows who might learn about her brand just by asking about the sticker after seeing it.

Why did she choose Custom Sticker Makers? "I originally choose Custom Sticker Makers because you offered the best pricing," she told us. "I also liked that it was so easy to understand your pricing and get a quote. Then I had a little hiccup with one of my graphics and the CSM team made sure that they had the right graphic in-hand so that I got the best sticker possible. So, the pricing was the initial draw, but the service is what made (and makes) me a repeat customer."

No comments:

Post a Comment