Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Thursday, June 3, 2010

Glam Spoon: Refashioned Fashion Builds a Brand

Glam Spoon is a one-woman fashion phenomenon with a memorable tag: bohemian chic for women with tenacity.  The passion for fashion (i.e., “chic”) was what led Tina Witherspoon of Seattle to start creating unique clothing for herself and her customers; it was her choice of materials—handmade, repurposed and recycled—that gave her designs their bohemian flare. And it was tenacity that led her to take that creative outlet and turn it into a clothing line now featured at boutiques all over Seattle—and all over the country, too, via the wonders of Etsy.

Since 2005, Witherspoon has been creating one-of-a-kind statement pieces that utilize existing materials—from former prom dresses to t-shirts and scarves—with handmade couture embellishments. (She also offers a unique collection of repurposed and vintage housewares and accessories.) Glamspoon participates in Seattle events and design competitions like CRAVEgreen and Discarded to Divine and works closely with The Green Chair Project, a company 100% dedicated to recycling material of all kinds.

Witherspoon reports that she hadn’t really thought about branding, per se, until she found an image that she liked in the course of designing her 5" custom stickers. They  looked so great on her brown shopping bags that she decided to start using the image everywhere. (Including her Facebook Fan Page.)

Witherspoon reports that she chose Custom Sticker Makers after searching to “the ends of the web” for a simple design tool, reasonable prices and reasonable minimum quantities.  “It was a breeze to use,” she says, “and my designs are saved, so reordering is a snap.”

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