Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.
Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Thursday, July 22, 2010

The Threadless Test: Does Your Sticker Design Have What It Takes to Be a T-Shirt?

So you've got an amazing custom sticker design that's proven popular. Does that same design have what it takes to be a popular t-shirt?

While the answer, as far as your particular design goes, may seem intuitive, it may not be, as the same image that appeals to people as a sticker may or may not inspire them to emblazon it across their chests.

Fortunately, there is a way to test your crossover sticker-to-shirt idea before you invest in getting it printed. Threadless Tees is a website where registered users can submit prospective t-shirt designs, via easy templates, and get them scored by their sophisticated design community.

Of course, Threadless has its own agenda: to find great designs for use on their t-shirts. However, if your design scores high with the Threadless community, chances are, you won't object, as the website awards $2,000-$22,500 for the most popular designs.

Even if your t-shirt design doesn't take the cake, though, this service offers a free and fun way to evaluate the potential of a sticker design as a t-shirt, offering the kind of market research on-the-cheap you'd be hard-pressed to find elsewhere. (And if you're considering multiple designs, send your online friends over pick their favorite.)