Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.
Showing posts with label California. Show all posts
Showing posts with label California. Show all posts

Friday, April 8, 2011

'Medible' Packaging: A Piece of Bliss Has a Posse

In the state of California, medicinal marijuana is legal when prescribed by a doctor--and so are medical marijuana dispensaries, where patients who wish to avoid the negative health effects of smoking have their pick of food and drinks infused with cannabis. This gave twenty year-old college student Kathryn Masuoka an idea--why not put her baking skills to work in creating a line of homemade medicinal marijuana edibles?

Thus did Kathryn and her best friend create A Piece of Bliss, full of goodies like chocolate-covered strawberry brownies, candy, and banana bread--all infused with cannabis oil and/or cannabis tinctures. While A Piece of Bliss is still in its infancy, as far as the business goes, Kathryn had taken note that most 'medibles' in state-approved marijuana dispensaries came in boring packaging that did little to distinguish them. As a person who takes pride in what she bakes, she knew she wanted her goodies to stand out.

Towards that end, Kathryn figured custom stickers were worth a shot--and after some time spent on Google, she was impressed by how inexpensive they were to produce. Her packaging design draws inspiration from well-known street artist Shepard Fairey's "Andre the Giant" stickers, while speaking to the good vibes and relaxation products her baked goods are known to produce.

"I'm not an experienced sticker-maker by any means, so I wasn't really sure what to expect," she told us. "But the day I received those stickers, I was a very happy girl, let me tell you."

You can find A Piece of Bliss on Facebook, Twitter, Tumblr, and Blogspot. (Just search A Peace of Bliss)

Thursday, February 18, 2010

Building a Delicious Brand: Cups Cupcakes Takes the Cake

Sure, cupcakes are all the rage—thanks, in part, to Sex In The City, where Carrie has often been observed devouring cupcakes from Magnolia, a bakery in New York City devoted entirely to cupcakes. It’s a trend that seems to be booming all over the country these days, but when your local  cupcake shop brags about their high-quality ingredients, chances are they don’t hold a candle to Cups Cupcakes of La Jolla, CA.


This is an establishment absolutely devoted to organic, and local whenever possible. In California, that means Strauss organic milk, Organic Valley butter, Giusto’s organic flours (from San Francisco), and free-range eggs from Chino Valley Farms. Cups bills itself as “the first all organic cupcakery, cupcake lounge, full-scale teaching kitchen and party room” offering gourmet cupcakes and cooking classes under one LEED certified roof.

When you get a to-go cupcake holder from Cups Cupcake, it comes decorated with a sticker from Cups—so when you’re remembering the taste of that fabulous cupcake later, you won’t forget where it came from. Cups also distributes their custom stickers free to kids and families, many of whom attend their Cups for Kids, or Mommy-or- Daddy-and-Me cooking classes.

Why does Cups Cupcake choose Custom Sticker Makers to print their stickers? “Because they make the desired product at an affordable price and great quality...and [offer] great customer service.”