Thursday, July 22, 2010
The Threadless Test: Does Your Sticker Design Have What It Takes to Be a T-Shirt?
While the answer, as far as your particular design goes, may seem intuitive, it may not be, as the same image that appeals to people as a sticker may or may not inspire them to emblazon it across their chests.
Fortunately, there is a way to test your crossover sticker-to-shirt idea before you invest in getting it printed. Threadless Tees is a website where registered users can submit prospective t-shirt designs, via easy templates, and get them scored by their sophisticated design community.
Of course, Threadless has its own agenda: to find great designs for use on their t-shirts. However, if your design scores high with the Threadless community, chances are, you won't object, as the website awards $2,000-$22,500 for the most popular designs.
Even if your t-shirt design doesn't take the cake, though, this service offers a free and fun way to evaluate the potential of a sticker design as a t-shirt, offering the kind of market research on-the-cheap you'd be hard-pressed to find elsewhere. (And if you're considering multiple designs, send your online friends over pick their favorite.)