Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Wednesday, July 7, 2010

Sponsorship Has its Rewards: New England Skateshop Riders "Skate Fresh & Ride Fly"

Kelly Craig and her son, Dylan, had an idea for a way to spend time together and help out with family finances: a one-of-a-kind online skateshop that would feature 100% skater-owned and local skateboard companies right alongside all the top names. The result was, your online source for decks, trucks, wheels, longboards, accessories and more. Dylan's tagline? “Skate Fresh & Ride Fly!”

It's a family business in more ways than one, as there are now more than 675 skaters worldwide who are part of the NewEnglandSkate family. Sponsoring riders is a classic win-win marketing situation: it's a great way for the company to get the word out about all that amazing skategear they offer (which ships anywhere in the world), and a great way for riders to get discounts on all the gear they need. NewEnglandSkate helps to promote all levels of riders and features their skateboarding photos and videos on all of its social media and networking sites.

All of those sponsored riders, of course, need NewEnglandSkate stickers for their decks--as did all those skaters who turned out for The Dew Tour 2010 stop in Boston, Massachusetts, NewEnglandSkate world headquarters. To date, the company has given out over 600 custom stickers in three different styles at a variety of skating events.

"Custom Sticker Makers great prices and easy ordering were the key to making my decision," said Craig. "They print quality work, and if I have any issues with the design, I know I can call them and they will make it right for me. They are a company I can trust."

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