Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Tuesday, July 20, 2010

Alphabet Woof!: Family Fun with a Message That Sticks

Children's author Sherrie Madia has a fertile imagination--and so do her daughters, Emma (14) and Anna (12). Together, they created a one-of-a-kind children's book called Alphabet Woof!--the tale of a dog who eats magic soup that allows him to talk. As you might have guessed, this unexpected gift leads Moxy (the dog) and his family on some exciting adventures, told through fun rhymes and illustrations with a great family message.

Alphabet Woof! may be a whimsical tale, but it does some seriously good work in the world, as a portion of the sale of each book goes to support the SPCA International, which helps animals in need--yet another passion Madia shares with her daughters, who started volunteering with their Mom at their local animal shelter when they were young.

Madia and her daughters do a lot of events--from children's events to events for dog lovers--and wherever they go, they witness the same scene: once word gets out about their stickers, children run up in droves with their hands outstretched, asking, "Can I have a sticker?" Followed by, "And can I have one for my little brother? And my cousin, Marco? And my other cousin Sonia..." Recently, Alphabet Woof! Custom Sticker Makers stickers made it to the Tribeca Family Festival (Tribeca, NY) the International Children's Festival (Philadelphia, PA)-and soon, they'll be headed off to PetFest and Woofstock!, also in Pennsylvannia.

Why Custom Sticker Makers? "Not all stickers are created equal!" said Madia. "Our Custom Sticker Makers stickers get rave reviews from children--when kids leave our events, each wearing a Moxy the dog sticker, we know we've gotten it right." She adds that when she and her daughters do events supporting causes for animals and the SPCA, they see their stickers go home on pet carriers and even on the bumpers of people's cars--which they believe is due to the quality of their stickers and their bold, bright colors. Plus, that durable, high-quality vinyl, really helps their message stick.

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