Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Wednesday, July 20, 2011

Live Oak: Live Music Fans Share the Love

The Live Oak Music Festival is a three day concert and camping event held every year on Father’s Day weekend in the hills above Santa Barbara, California. It started way back in 1988 by a group of staff and on-air hosts from California's Central Coast public radio station, KCBX, as a fundraiser. Since then, it has grown into an annual tradition with a dedicated following.

Live Oak, as it is affectionately known, this year hosted live music ranging from traditional, folk, bluegrass and gospel, to blues, jazz, classical and world music. Headliners included Toots and the Maytals, The Wailin' Jennys, and Grammy winner Mavis Staples, among other luminaries. It was attended by nearly 3,000 people.

All those fans, of course, need a way to express their love for the festival--they'd been asking for stickers for years, but Kelli Reynolds and other festival organizers had a hard time finding a printer that could handle the colorful graphics of the festival's artwork at a price that wouldn't break the public radio bank. (This is a fundraiser, after all.)
Fortunately, Custom Sticker Makers fit the bill, giving the fest a way to show off its artwork in full color, and with unique die-cut shapes. The stickers were sold this year at the festival, and since then, Kelli has seen them on cars all over the area. 

"When I found CSM," Kelli told us, "I decided to give them a try because the ordering process was simple and the prices were very reasonable. You can submit the order online which makes it easy, but also if there is any problem with anything, you can call them up and you’ll always get a live (and very nice!) person." She goes on to note that all the custom die-cut option really makes their stickers pop.

The Live Oak Music Festival can be found at and KCBX Public Radio can be found (and streamed live!) at

If you live along California's Central Coast, you can pick up KCBX on your radio dial at 90.1 FM in San Luis Obispo; 89.5 in Santa Barbara; 91.7 from Paso Robles to Salinas; 90.9 in Santa Ynez, Avila Beach, and Cambria; 91.1 in Cayucos; and 95.1 in Lompoc.

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