Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Wednesday, May 25, 2011

Perfect Production: ZeroPoint Grafix

Jim Crantas of Atlanta, Georgia, has a degree in film production and a passion for the arts. Over the years, he has created various films, posters, brochures, and graphics for family & friends--so as his client-base developed real businesses/careers, and clamored for more, it seemed only natural for him to open up an official business of his own: ZeroPoint Grafix.

Jim believes that stickers are a great way to communicate. Why? Because everyone loves stickers and they can wind up ANYWHERE. As a marketing pro, he also appreciates the way a sticker design can be expanded into other forms of media, keeping a consistent message and visual brand.

Jim's original sticker concept was for a family member in the military, integrating with fundraising applications. In honor of the countless sacrifices made by members of the military everywhere, Jim has a personal policy: if it’s for the military, all design work is free.

Of course, because it was for the military, this sticker had to look good, which is why he was happy to find Custom Sticker Makers "The quality and customer service is what won my business," he told us. "These stickers were for the military, so they had to be perfect!"

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