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Wednesday, June 1, 2011

Audio Geek Love: Double Helix Brings Music to Life

Peter B is an audiophile--to such a degree that, in January 2009, he started experimenting with creating different cable designs for his own audio setup. As he added more headphone gear, more cables and more designs to his repertoire, Double Helix Cables was born--a business specializing in custom-made, high-performance audio cables.

Double Helix's headphone cables are personal in both comfort and appearance--customers can choose from among a  number of unique visual styles using multiple layers of sleeving to achieve different color combinations. Headphone cables can be fit into individual left and right cables, protecting the signal for each channel from interference that can muddy sound quality.

Such high-performance audio gear, of course, deserves high quality packaging.  Double Helix audio cables come in black, string-tie reusable envelopes that show off that unique DNA-inspired logo (courtesy of Phil Tendler from Bellatone Audio). These envelopes also include an extra sticker for customers to do with as they please, showing off their love of high-quality tech, as in the ubiquitous Mac sticker.   

Why Custom Sticker Makers? "CSM was easy to order from and had a great price even compared to more low-end stickers," Peter told us. When the stickers arrived, he said he was pleasantly surprised to learn that these weren't cheap paper stickers, but rather, a tough, glossy vinyl that could be used outdoors. "They had a really nice feel and the printing was flawlessly true to the original vector art."

Peter goes on to note that quality is important when using stickers as freebies. "While I could get paper stickers and save a few cents, I am including these stickers for the customers to use and I want them to look good and last a long time," he said. "I've had a lot of so-so custom printed stuff (particularly printed heatshrink tubing) from around the web, so it was a shock to get something custom made that turned out exactly as I had hoped--and then some."  

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