Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Thursday, October 14, 2010

Band Promo: Mike Peralta Sticks with the Fans

When Southern California singer/songwriter Mike Peralta was in high school, his love of Nirvana inspired him to learn to play an old guitar his mother got him--but it wasn't until a tragedy rocked his school that he came home and wrote his first song. In the years that followed, Mike found he had a knack for turning life's difficulties and dysfunctions into music, and when he finally decided to take his solo act to the streets (in bars, coffee shops, fairs, private parties, farmer's markets, even out in front of movie theaters) he found that people responded.

Now, with 150 original songs to his credit--as well as an acoustic/folk album and a new Single on iTunes--Mike Peralta has made a name for himself in the SoCal music scene. Along the way, he's learned a thing or two about using the internet to connect with fans: currently, he has 800 email subscribers on his blog, 6,500 Twitter followers, 27,000 MySpace peeps, 352 Facebook fans, and a website,

Off the internet, of course, Mike knew he needed a way for fans to spread the word. So everywhere he performs, you'll see custom stickers alongside CDs, shirts, and buttons on his merch table. At $2 each, Mike's able to make a small profit on his stickers while keeping costs within range for the fans. Over the years, he's sold and given away hundreds of stickers at shows, and considers them an important part of his branding.

Why Custom Sticker Makers? "They have a personal touch," said Mike. "I can send them an email or a question and expect it to be answered by an actual human, with a real answer (not just a template), in a reasonable amount of time." He adds that CSM hasn't grown so big that they "don't care about the little guy" and are willing to actually talk about orders, "instead of replying with some BS response like a copy/paste of a slightly related Question/Answer topic like some other companies do." He also enjoys being able to customize the dimensions of his stickers, both for aesthetics and cost-control, and CSM's competitive pricing.

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