Mrs. Grossmans Stickers: the Woman Behind Stickermania

Stickermania: it's a phase most kids go through, at one point or another. (There are those of us, obviously, who never get over it.) But 'twas not always so. Once upon a time, there were more kids who collected stamps than stickers. That is, until Mrs. Grossman came along.

Andrea Grossman is a graphic designer who started her sticker business because of a printing error. In 1979, a local paper store asked her to produce a red heart sticker to decorate shopping bags for Valentine's Day. Grossman couldn't find anybody who made such a thing, so she cut a heart out of black artist's paper and sent it to a label printer. Instead of coming back on sheets of paper, as expected, the hearts came back on rolls, like ribbons.

A natural entrepreneur, Grossman created nine more designs and introduced "Stickers by the Yard" at a trade show. Retailers swamped her with orders, and within three years, stickers had become one of the hottest-selling products in the country. Grossman was featured in People Magazine as the woman who started "stickermania."

Here at Custom Sticker Makers, we tip our hats to Mrs. Grossman's Stickers--a business that operates today out of a 110,000-square-foot corporate headquarters with 90 employees, home to the world's only sticker factory tour.