Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Thursday, February 11, 2010

Sticker Activism Everywhere: These Come From Trees

You may have seen one on the paper towel dispenser in the bathroom of your local coffeeshop, or on the napkin dispenser at a café. They’re the little stickers say, “Remember, these come from trees.” And they come with a seemingly outrageous claim: “This sticker will save up to 100 lbs of paper every year.”

But this is, apparently, what the visionaries behind “the world's first guerrilla public service announcement” discovered when they conducted a little field testing on paper dispensers outfitted with these stickers. According to their website, 100 lbs was the average amount of paper saved over the course of the year from each dispenser.

Conceived of as an experiment in environmentalism, viral marketing, and user interface design with the goal of reducing unnecessary consumer waste paper, These Come From Trees is an excellent example of sticker activism that has a clear and tangible effect on the world.

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