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Thursday, February 18, 2010

Building a Delicious Brand: Cups Cupcakes Takes the Cake

Sure, cupcakes are all the rage—thanks, in part, to Sex In The City, where Carrie has often been observed devouring cupcakes from Magnolia, a bakery in New York City devoted entirely to cupcakes. It’s a trend that seems to be booming all over the country these days, but when your local  cupcake shop brags about their high-quality ingredients, chances are they don’t hold a candle to Cups Cupcakes of La Jolla, CA.

This is an establishment absolutely devoted to organic, and local whenever possible. In California, that means Strauss organic milk, Organic Valley butter, Giusto’s organic flours (from San Francisco), and free-range eggs from Chino Valley Farms. Cups bills itself as “the first all organic cupcakery, cupcake lounge, full-scale teaching kitchen and party room” offering gourmet cupcakes and cooking classes under one LEED certified roof.

When you get a to-go cupcake holder from Cups Cupcake, it comes decorated with a sticker from Cups—so when you’re remembering the taste of that fabulous cupcake later, you won’t forget where it came from. Cups also distributes their custom stickers free to kids and families, many of whom attend their Cups for Kids, or Mommy-or- Daddy-and-Me cooking classes.

Why does Cups Cupcake choose Custom Sticker Makers to print their stickers? “Because they make the desired product at an affordable price and great quality...and [offer] great customer service.”

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