Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Friday, November 27, 2009 In Celebration of "Sideways Life"

A website featuring snowboards, bindings, apparel and accessories from all the major brands (Burton, O’Neil, DaKine, etc., often at serious discounts) along with video tutorials on everything from How to Properly Size Your Boots to How Snowboards Are Made—along with all kinds of different blogs and over six hundred registered members dedicated to “Sideways Life”—you’d never guess that is actually a brand-new site. Its growing popularity is a tribute to the vision of its founders, Summit Sports.

As a small but growing chain in southeast Michigan back in the early nineties, it’s a company that had a novel idea—why stay on the Kiddie Hill with more bricks and mortar sports stores, when they could go big and catch some air on the Web? Over a decade later, Summit operates such “go to” niche sporting destinations as,, and as well as ten others—all dedicated to creating an online shopping experience as good or better than that of an in-store visit.

Part of the marketing strategy for is, of course, snowboard stickers. Since their logo was designed to be in tune with the flashy colors and graphics popular on snowboards, creating a custom sticker out of that distinctive lightning bolt “S/B” was a no-brainer.

“We chose Custom Sticker Makers because we have used them to print stickers for some of our other sites and they turned out excellent,” said Jenna Rickard of Summit Sports. “There was also a time when we had an upcoming event we wanted stickers for, and Custom Sticker Makers went out of their way to get them to us early so we would have them in time for the event. We definitely like to give companies like that repeat business.”

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