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Tuesday, February 22, 2011

Tell Us How You Really Feel: d'Fumo Stickers Offer Ocean Conservation w/'Tude

'd'Fumo' sounds like something mysterious in another language. In reality, it's an ocean conservation sticker with some serious Hawaiian attitude, which stands for one simple statement in plain English: Don't F*ck Up My Ocean.

Kyle Kernohan created the first d'Fumo sticker about a year ago to express his sentiments on ocean conservation--namely, that it's about more than just saving a few tide pools, it's about whatever is f*cking up your ocean, be that garbage, over-flowing bonfire pits, people who shouldn't be wearing small bathing suits, or fifteen dollar parking. 

His concept was to create an adhesive eco-statement that Hawaiian surf culture could really get behind, and get behind it, it has. Kernohan reports that tons of young boogie boarders have picked up these stickers at their local surf shops and now proudly sport them all over the islands.

The main purpose of the d'Fumo sticker is simply to get the message out there, on surfboards, boogie boards, cars, coolers, trash cans, ETC. Even as the concept has taken off, Kyle has managed to keep it local by designing different themed stickers for different beaches, helping to keep the focus on local pride. (Shown here: the Hawaii and Reggae editions.)

Why Custom Sticker Makers? "I choose CSM because of the low minimum order requirement," he told us. "I like to run small, limited editions of stickers so I can come out with tons of different designs. There are not many sticker producers out there that can offer such a low initial run." He goes on to note that CSM's high-quality outdoor vinyl is also durable enough to survive the biggest waves.

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