Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Friday, February 18, 2011

The Personal Touch: Flutterbye Note Cards and Stickers

When Amie Jones gave up graphic design to stay home with her kids in 2009, she loved spending time with them, but missed creating and designing. A new direction presented itself when Amie sent her mother, a teacher, a set of note cards as a gift. Other teachers asked about them, and when Amie looked around at the types of note cards available for teachers, she knew she had something to add.
Thus was Flutterbye Notes born. This line of personalized stationary gives primary school teachers a uniquely personalized way of corresponding with both students and parents--and students and parents a great, truly useful gift for teacher. 
Over the past two years, Jones has expanded her focus beyond the market for teachers, but has kept the focus on cards with that extra personal touch--as in her ThumbKins line, which incorporates the customer's actual finger print in the design. Her vision for Flutterbye is to bring people stationery that they feel is truly unique and represents who they are, encouraging recipients to reach out and appreciate others, too.
Amie uses custom stickers on all of her product packaging, noting that she doesn't invest in a lot of custom-made packaging, but is still able to brand everything associated with Flutterbye with her logo sticker. Stickers are also an aspect of her actual product, as they give her customers yet another way to personalize their cards, and to use their own creativity. 
Why Custom Sticker Makers? "CSM has been great to work with," Amie told us. "For me, the ability to print in small quantities for a great price is my biggest incentive. I am a small business and also like to reinvent my designs on a whim, so the small runs are really great for me."  

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