A Nanny for U: Sticking with Kids

A Nanny For U started in 1994 when full-time nanny Rebecca Vidmore recognized the for a higher quality of childcare in the Seattle area. Sixteen years later, A Nanny For U staffs not only full-time, part-time and temporary nannies but postpartum doulas, household assistants and personal assistants.

The focus of A Nanny For U is on trust and personalized service. All of their caregivers go through a comprehensive screening process that includes driving and background checks as well as detailed professional childcare references. In addition to traditional “in home” services, the business also supplies childcare for hotels, businesses and special events.

A Nanny for U focuses marketing efforts on a customizable pack of brochures detailing specific services that convey their value to potential clients like hotels and new moms. While the information in the brochures may be different for different customers, the sticker on the outside is the same, offering “at a glance” brand recognition.

The kids like these stickers, too, using them for art projections and even personal decoration at the childcare center of a local gym that's run by A Nanny For U. When those stickers go home with kids, parents learn about A Nanny For U and are directed to the company's website.

“Custom Sticker Makers are the most cost-effective, have the most options, [offer the] shortest shipping time and [have] an easy to use Web site,” said Annie Drury of A Nanny For U. “Our stickers arrived promptly and turned out very nice.”