Sharing the buzz on custom stickers--branding and marketing, street art, graphic design, guerilla marketing and more.

Tuesday, March 16, 2010

i-TAG: Branding, Identity and Alzheimer's

Currently, there are over 5 million people with Alzheimer’s—a number, unfortunately, that’s expected to grow in coming years. When these folks wander off, if they’re not found within 24 hours, up to half of them will suffer serious injury or even death.

Enter i-TAG, an identity solutions business serving the caregivers of individuals with Alzheimers with a simple little GPS device worn on a string. Using the i-TAG system, if a loved one with Alzheimers wanders off the property, an alert is sent to caregivers via email and text. They can then consult the i-TAG web portal and find their loved one in real time—without having to spend all day driving around, or calling in the local police.

i-TAG uses custom stickers to brand these handy little GPS devices with a clever, easy-to-remember slogan: “i-tag-along.” It's a tag that applies equally to other applications of the device, which include keeping track of wandering kids in chaotic situations like field trips.

“[CSM offers] a good quality sticker that fits perfectly on the i-tag-along GPS device,” said Jenaro Centeno of i-TAG. “The quantity choices along with price points are also positives.”

No comments:

Post a Comment