Chiquita Refresh: Bringing the Banana into the 21st Century

Is your brand feeling a little tired and worn out--a little brown around the edges, so to speak?

Apparently the folks in charge of marketing the ubiquitous Chiquita Banana were feeling that way, too, so they decided to refresh their famous blue and yellow logo stickers with some younger, hipper variations.

Design:related reports that Chiquita's Art Director on this project, DJ Neff, started off this project by immersing himself in it--that is, by eating a lot of bananas. Fortunately, he said, he likes bananas, and the design ideas just started rolling.

Clearly, these new Chiquita stickers appeal to kids, but make a bid for the affections of younger adults as well, playing on everything from Japanime cartoons to Mexican wrestlers.

So if you've had a custom sticker design that's been there and done that, consider a re-design--you could turn a whole different set of heads.