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Tuesday, June 1, 2010

SB 1070 Sticker Wars! Part 1: Root Concepts Takes on Human Rights

There's been plenty in the news recently about Arizona's SB 1070 immigration law. The law--intended to aid police in identifying and charging illegal immigrants--allows law-enforcement officers to require anyone they might "reasonably suspect" of being in the US illegally to show identifying papers.

Opposition to this bill has been widespread, leading groups as diverse as the American Immigration Lawyers Association to many Major League Baseball teams to join the now near-viral call to boycott Arizona. The bill is believed by many to infringe on the human rights of the citizens of Arizona (and those of Hispanic descent in particular) while clearing the way for state-sanctioned racial profiling.

Of course, there are two sides to every issue--and any hotly contested political topic eventually winds up being debated on the nation's bumpers. Towards that end, our sister company, Root Concepts, recently weighed in on the law with a new design: Repeal SB 1070--Respect Human Rights!

The design incorporates elements of the Arizona state flag, playing on a similar, non-political sticker expressing state pride, common throughout AZ. This makes it a sticker with a clear message: I love Arizona, but I don't support SB 1070.

Root Concepts founder and CEO Jeff Daverman reports, on the Root Concepts blog, "As long time Arizona residents, we thought it especially important to lend our voice in opposition to this unAmerican, unconstitutional law. Our opposition to Arizona SB 1070 comes primarily from the belief that every day this law is enforced the human rights of individuals living in this country will be violated. We believe this law allows law enforcement and those who support it to look at human beings (even if they are 'illegals') in a disconnecting, dehumanizing way."
Interested in the other side of the debate? Stay tuned for our next post, SB 1070 Sticker Wars, Part 2: Voices from the Right.

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